YouTube's Top 10 Ads of 2017


By the end of the year, the major websites had welcomed their own time to take stock of their annual popularity ads, and this year YouTube's top 10 most-broadcast ads of the year hit again. Three of the world's major brands and creative agencies are part of Super Bowl ads (Mr. LangBai, Kia and Budweiser).

In addition, two ads have more than 100 million views on YouTube, while Samsung's commercials, which have won the number one, have aired 150.3 million.


YOUTUBE

Annual Windand Ads

NO.1

 We’ll take care of you, wherever you are. 

Brands . . . Samsung India Service Provider  

Creative Agents . . . Cheil India

Amount of playback . . . 150.3 million


The style "introverted" four-minute micro-movies have gained more than 33 million views on YouTube in just one week. And behind the high concern, is a touching story ...


Everything was started by what appeared to be an ordinary TV repair phone, and the Samsung Indian serviceman drove to the remote Himalayas, everything seemed natural and calm, but when he saw the user at the end of the phone, he found that the other person was a visually impaired person, and when the service man was in doubt, everything took a turn...



YOUTUBE

Annual Windand Ads

NO.2

  THE LAST SECOND  

Brands . . . Royal War   

Creative Agents . . . Barton F. Graf

Amount of playback . . . 110.7 million


One second may seem fleeting, but what if it turns into slow-motion playback?In this creative work of Last Second, the drama of the game's last second victory is illustrated with a slow lens. The moment the arrow slots through the crowd, the fun scenes of different characters are shown one by one.



YOUTUBE

Annual Windand Ads

NO.3

  Ping Pong Trick Shots 3  

Brands . . . Oreo   

Creative Agents . . . Weber Shandwick

Media Agents . . . Carat USA    

Amount of playback . . . 90.6 million

Despite its more than 100 years of history, the Oreo brand still feels fresh and vibrant, perhaps because of its fun and challenging play!The U.S. group Dude Perfect, starting with China's national ping-pong, challenged the ultra-difficult domino and invited Oreo, the big American brand of "nationals", to sponsor it.


These two years, Oreo can be regarded as the food industry's most "can play", to do jump "water" contest, do music box, not idle at all. As for how Domino's is playing, just look at the video!




YOUTUBE

Annual Windand Ads

NO.4

  The New Eau de Parfum  

Brands . . . Miss Dior

Amount of playback . . . 43 million


Filled with the scent of flowers, Natalie Portman is either sexy in the scented pink air, or charming. After Sia's explosive voice, accompanied by Natalie's unbridled figure and relaxed performance, the release of the Chandelier anthem makes it feel as if she's in miss Dior's scented sea of flowers.


YOUTUBE

Annual Windand Ads

NO.5

  Born The Hard Way  

ProductBrands . . . Budweiser Beer

Creative Agents . . . Anomaly

Amount of playback . . . 28.5 million


Budweiser InBev has always been good at using major events to spread and demonstrate its brand attitude and spirit. This year's Super Bowl is no exception, and consumers can see the presence of Budweiser's four major brands, most of which are most telling the story of Budweiser's "The Hard-Won" about Budweiser' birth. The film tells the story of a young man who left Germany, ended up in St. Louis, and finally made a beer with the help of another German, Adolpus Busch, the founder of Budweiser.



YOUTUBE

Annual Windand Ads

NO.6

  Hero's Journey  

ProductBrands . . . Kia Motors   

Creative Agents . . . David and Goliath

Amount of playback . . . 25.9 million


Kia Launched this year's Super Bowl with an ad promoting the Kia SUV model Niro and inviting Melissa McCarthy, a well-known comedian from the United States, to appear. Melissa, who plays an environmentalist in the ad, went through a series of unsatisfactory "environmental rescue scares": protecting endangered whales was thrown away, poor rhinos were attacked, and even the icebergs defending the melting were hit by a major natural disaster...


YOUTUBE

Annual Windand Ads

NO.7

 ORIGINAL is never finished  

ProductBrands . . . adidas Originals   

Creative Agents . . . Johannes Leonardo

Amount of playback . . . 25.4 million


Adidas Originals' annual ad series, "Original," invites prospectors from a wide range of fields, including music, skateboarding, sports, fashion and the arts. To emphasize the original concept of challenging tradition and recreating the classics, the "Original" commercial features the re-enactment of Frank Sinatra's classic song "My Way" as a backdrop to contemporary street culture. Cross-era pioneers including hip-hop superstar Snoop Dogg, top rapper and music producer Dev Hynes, Stormzy, Mabel, Kareem Abdul-Jabbar and Brandon Ingram reinterpretthes adidas Originals' historical classics call for and inspire the creators of the new generation to redefine and challenge "originality."



YOUTUBE

Annual Windand Ads

NO.8

  The Rock x Siri Dominate the Day  

Brands . . . Iphone

Creative Agents . . . TBWA/Media Arts Lab

Amount of playback . . . 25.3 million


As Apple plans to launch its Siri-powered HomePod smart speaker, it's taking a different approach, promoting Siri in another interesting and unique way- - the well-known American "hard man" Dawn Johnson announced via Twitter that he had teamed up with Apple to make a micro-movie. Another of the main characters is Siri, Apple's voice assistant with artificial intelligence. This special work, more than Johnson and Johnson called the "most popular, coolest, craziest, most exciting, most interesting" film ever made.


YOUTUBE

Annual Windand Ads

NO.9

  Circles  

Brands . . . Levi 

Creative Agents . . . FCB West 

Amount of playback . . . 22.3 million


With music and dance theme, Levi brought the work, called Circles, to the then politically sensitive United States. The people in the short film dance with music and songs, regardless of gender, color, nationality, religion, or creed. Levi also expresses his desire and attitude towards equality and peace through his work.



YOUTUBE

Annual Windand Ads

NO.10

  Cleaner of Your Dream   

Brands . . . Mr. Langbai.

Creative Agents . . . Leo Bena Toronto 

Amount of playback . . . 17.6 million


Mr. Lang Bai, an American household cleaner, appeared in the film as a body-building and sexy animated character. In the film, he is dressed in white tights, while doing cleaning while twisting waist, dancing, flesh and blood let the hostess hormone surge, indeed every housewife "dream cleaner." Ask who can resist the strong visual "attraction" brought about by this "dirty" short film!



This year's YouTube Top 10

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Source: Creative State (id: creativeboom)